Target Wedding

Target Wedding - Acquisition Mailer
& Print Collateral


Target [US] Weddings launched a campaign to drive awareness and consideration of their offering. The acquisitional mailer was created in conjunction with a welcome kit, completion mailer, gift cards and accompanying envelopes. To bring the campaign to life, campaign confetti elements were incorporated and editorial layouts allowed for large product photography in prominent places.

Target Wedding - Interactive Wedding Catalogue,
Online Registry & Digital Style Guide

Digital, Web

The Wedding department of Target [US] needed to reach consumers where they spend most of their consumption time – online. An interactive wedding catalogue was created to let consumers explore the Target product offering. This was supported by a style guide and digital creative was also developed for other platforms such as a registry website, web banners, microsites, eDMs, in-store POS and signage and an iOS app.

Created at Spring Studios and completed with assistance from the design team

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