Johnnie Walker Blue Label Alfred Dunhill Limited Edition

Johnnie Walker Blue Label Alfred Dunhill Limited Edition - Event Invitation

Concept, Print

For the Johnnie Walker Blue Label and Alfred Dunhill collaboration ‘Celebrating a Journey Shared’ supporting creative was needed for a proposed launch party event in London. Event invitation concepts were designed to be collectible prints or DL-sized cards that reflected the shared values of the collaboration – craftsmanship, heritage and modernity.

Johnnie Walker Blue Label Alfred Dunhill Limited Edition Event Invitation - Brand & Event Toolkits

Print

Brand and event toolkits were created to provide guidelines for the ‘Celebrating a Journey Shared’ collaboration. These kits covered all facets of the collaboration including branding guidelines, marketing strategy and tiered retail theatre fitouts.

Created at Spring Studios and completed with assistance from the design team

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